Visual Merchandising and Techniques

According to research 80 per cent of the customers' impressions are actually created by what they can sense. As the saying goes: "a picture is worth a thousand words".

To maximise your customers shopping experience while maximising your profits in your retail shop, it is important that you understand the essentials of visual merchandising so you can reap the many benefits of it.

Visual merchandising and  techniques::

Advertising materials
Hardware fittings and fixture
Interior floor display
Signage and space design
Window display
Two key aspects of visual merchandising this article covers are:
Exterior presentation
Colour and lighting
Exterior Presentation

The exterior of your store is the very first thing that your customers will see the moment they look into your store. Therefore it is very important that you should pay a lot of attention to your exterior presentation.

This covers everything from your signage, how well-maintained the exterior of your shop is all the way to how the products are displayed in your shop?

Color coordination and proper lightning are two things that you must also give utmost importance when it comes to your retail displays.

If you are not sure of how to approach visual merchandising, you may want to consider employing the services of a professional visual merchandiser.