Understanding Consumer Psychology

  • The Mind Of Today’s Consumer

Today’s consumers are driven by research. By the time they’re ready to reach out to your company, they’re already far along in their shopping journeys. To succeed, businesses need to empower their audiences with information. Stop trying to sell, and focus on helping your customers learn.

  • The Power Of Emotions

Emotions are crucial for building long-term relationships with your customers, stakeholders, and audiences. Focus on building bonds instead of driving sales. Appeal to what your audiences are feeling in addition to what they are thinking. These bonds will help your company thrive in the long term, beyond short term gains.

  • The Psychology Of Online Consumption

Brands are pouring six-to-seven figure marketing budgets into content. There has been a significant growth spurt among companies launching blogs, creating videos, and promoting infographics. It is expensive, time-consuming, and hard work. But it is worth it. Content marketing is the most high-yield marketing there is. Here’s why.

  • The Psychology Of Color

Color has value beyond aesthetics. Yes, we all have preferences, but why? The answer to that question will directly affect your online marketing and conversion optimization strategy. Color is something that is always around us, but we rarely think about how it impacts us. 

  • Small Tactics With Big Results

Marketers are well aware that little changes can make a world of difference. Take social media or blogging, for instance. A small change in your headlines can amplify your share counts. Similarly with PPC, if you’re able to boost your click-through rates by just one or two percent, you can dramatically increase your web traffic volumes. 

  • The Psychology Of Pricing

For many business leaders, pricing is something practical. You choose numbers that will pay employee salaries and keep the lights on. You pick numbers that will be extremely competitive with the market — after all, it’s your buyers that will keep your company afloat. There’s a key dimension to pricing, however, that your business may be missing. 

  • Avoiding Points Of Friction

Friction is any variable, website quality, or user behavior trend that is slowing down.

These are the most important key factors to understanding comsumer Psychology.